Commentary on Jonathan Swift’s Essay “A Modest Proposal” Essay

Jonathan Swift cleverly illustrates a very â€Å"humble† solution to the crisis in Ireland in his personal essay, â€Å"A Modest Proposal. † His voice urges annoyance and frustration, evoking a tone of sarcasm. Through the use of cynical language, he creates an intense and informative response. He uses language to create imagery which he intends to elicit a response of shock and moral responsibility. His intention is to mock Ireland and the economic crisis they have got themselves in. Swift appropriately chooses strong imagery and describes a â€Å"melancholy object† that comes from walking through Irish streets and seeing â€Å"beggars of the female sex† and â€Å"three, four, or six children, all in rags. † Swift wants this image to convey the severe challenges that Ireland is facing. These women are panhandling for food, instead of working â€Å"for their honest livelihood,† and that influences their children to do the same or leave for the â€Å"Pretender in Spain. The â€Å"deplorable state† of Ireland is causing grave situations for the impoverished. The English Protestants have been mistreating the Irish, and England has â€Å"consumed† Ireland. Because of England, Ireland faces a lack of power, and Swift uses this verisimilitude in order to take advantage of his satire and to present the â€Å"devouring† of poverty-stricken infants of Irish born mothers. The circumstances in Ireland at that time, the key parallel between both situations are their shared consequence: a country destined to collapse. Swift’s arguments against their current â€Å"schemes† of Ireland are well constructed and convincing. The children or the mothers will no longer beg for â€Å"charity† on the streets. â€Å"A child will make two dishes,† and will be offered in sale to people. This will bring quality and fortune, through the nation. He has â€Å"maturely weighed the several schemes of other projectors. † He believes that these â€Å"schemes† are much miscalculated in their â€Å"computation. † If the previous â€Å"schemes† had worked then there would be no poverty or â€Å"voluntary abortions. He uses strong diction to let one know that he is not proud of his country or the people. His proposal makes complete logical sense. He has everything figured out. Certain terms he uses when he compares the Irish children to farm animals, and that they should be â€Å"consumed. † Diction such as â€Å"stock,† â€Å"pigs,† â€Å"cattle,† â€Å"fatten them up,† all imply to Swift’s analogy to people and livestock. This implies that the Irish just stand around and bend down to an authority of a higher power, and also that the English treat the Irish as worthless workers. The Irish are valuable in financial means to their owners and so are livestock. The Irish just marry and bear children, and wait for wealth to come. This is just what the English want, they want the Irish to be weaker and not take a stand. Therefore, Swift quite subtly proposes that instead of these children being a burden on the already poor parents, the children should â€Å"contribute† themselves to the nation in a form of food or clothing. Swift uses imagery to set the tone of voice and to consistently keep it going throughout the essay. He conjures up images to create an illusion that the solution to the economic crisis in Ireland is quite effortless to solve. Swift is expecting the Irish people to understand that they are responsible of the crisis and they have no patriotism towards their own country. This imagery is created because of language, he expects the people of the nation to do something about the â€Å"distresses† being faced. Swift consistently repeats women and children â€Å"begging,† he wants to clarify that he’s not only writing an essay about the economy but also about moral responsibility of the nation. He explains about the â€Å"voluntary abortions;† these women murder their children because they can’t afford to provide for their children. He constantly explains the â€Å"present distresses,† expressing his frustration and shame towards the country. Swift is generous with his disdain and his ironic representations are not only meant to criticize the society of Ireland, but also to motivate the Irish to take action in rectifying the damage that Ireland has tolerated. Swift has no other motive but to only hope for the public good and â€Å"public consideration. †

Netflix Entertainment Industry Analysis Essay

Netflix Entertainment Industry Analysis Essay Netflix Entertainment Industry Analysis Essay Example Netflix Entertainment Industry Analysis Essay Example The primary research targets are the existing customers of Netflix. The purpose of the enquiry is to ascertain current trends that entice customers. In fact, the entertainment industry is a very flexible venture. The changes in technology and preferences necessitate service providers to introduce novel amenities that will attract new clients. In addition, the entertainment industry is one of the most competitive industries in the world. Therefore, it is essential for service providers to conduct periodic research. This trend will help identify the new tendencies that Netflix can adapt to attract a new target market and increase the existing market (Douglas 58). Main Hypothesis about Entertainment Industry Hypothesis 1: Gaming platforms will increase the number of clients subscribing to services by Netflix Hypothesis 2: Epic/fantasy and reality genres are more preferred by clients Hypothesis 3: Clients would consider watching shows from other parts of the world, such as Africa and India Hypothesis 4: Clients watch TV shows more frequently than movies Recent trends in technology have made it probable for customers to watch their favorite movies via gaming platforms. This trend is complemented by the growth of the videogame sector. Now, research proves that the number of people playing games surpasses the people watching television shows and movies (Goldfayn 23). Hence, this primary research aims at establishing the perceptions and views of customers regarding the efficacy of the gaming platforms. The significance of the gaming platforms to Netflix will arise with the expansion and attainment of new target market (Grinapol 96). The current users subscribed to movie shows will have the advantage of subscribing to videogames and movies simultaneously. This move will increase the subscription for clients who need both services. This primary research will establish the views of Netflix customers concerning the genre. Nowadays, the majority of customers have a strong allegiance to a specific genre of TV shows and movies. This is exemplified by the great success of â€Å"Game of Thrones†, an epic TV show airing on HBO. The TV show is currently at its sixth season and has a very loyal and huge audience. Therefore, Netflix could introduce a new show of this genre to obtain a new target market that would be highly attracted by the show (Lüsted 45). Thus, this research will establish the perception of Netflix customers regarding epic genres. In addition, reality television has attracted a new audience that entails the whole family. The reason for this is the fact that the reality shows depict the real issues facing the society today. This genre is also important and should be considered by Netflix when developing shows for television. In a bid to establish a new target market, the primary research will inquire from customers if they would consider watching TV shows from other parts of the world such as Africa and India. In particular, Bollywood has produced movies that have sold many copies throughout the world. For instance, â€Å"Slum Dog Millionaire† and â€Å"Three Idiots† were very successful in all parts of the world including the United States. The TV show outsourced from Bollywood was very successful. This primary research will hence try to establish if the existing customers of Netflix would consider watching movies and TV shows from other parts of the world. For example, many customers have indicated that they love Trevor Noah, a comedian from South Africa (Keating 30). This finding indicates that a new target market can be obtained through acquiring movies and TV shows from other parts of the world. Since these movies will have a different concept from what the customers are accustomed to, the customers may appreciate and buy more movies from these regions. Marketing Objectives This marketing plan is a management approach to achieving the goals of a marketing campaign over well-coordinated use of several promotional means aiming to reinforce each other. The techniques encompass advertising, sales, promotions, direct marketing, and public relationships (Douglas 63). The marketing will offer competitive advantage, increase sales, and proceed while saving money and time. Netflix should employ these marketing techniques to target a different audience. For instance, social media target the young generation while conventional methods such as TV commercials target the older generation. Therefore, internet marketing would be more efficient in ensuring that Netflix reaches its target audience. Netflix should operate at low costs, eliminate intermediaries, and introduce new shows to have a competitive edge over its competitors (Douglas 10). Marketing Strategy The market for Netflix has a great potential for growth. Clients who have subscribed for movies characterize the existing market and TV shows online via the internet and via mail for clients in the United States (Grinapol 96). The number of clients opting for DVD rental services is few as compared to the clients who have subscribed via the internet. Netflix has a tendency of releasing a full show online for subscribed customers. This method allows the clients to access all the episodes of a TV show at an instant. In addition, this approach is efficient for clients who love having all episodes before they commence watching a TV show. However, releasing one episode at a time creates an urgency and desire for the particular show. Therefore, Netflix should adapt a strategy that will allow the famous shows to become available to the public one at a time when the shows are released. The survey conducted included twenty respondents. This sufficient number was significant in increasing the validity of the research (Goldfayn 23). The major findings from the research included a reality and epic genre preference among the customers. The majority of the customers indicated that they opted for TV shows that had an epic genre. This accounts for the fact that these shows appealed to the imagination of the clients and create a fantasy world that they get in. Gaming platforms were increasingly preferred due to their flexibility and ability to conduct simultaneous tasks. Most of the clients indicated that they watched television shows more than they watched films. SWOT Analysis Strengths Netflix has a high productivity and revenue. The enterprise has a reputable market with no barriers. The executive has developed an impeccable customer relationship. Customers get the value for their cash and embrace the amenities they receive (Keating 30). Weaknesses There is a very competitive market for movies and TV shows. Customers are lured to the cheap products, which may shift their allegiance to other companies. Amazon and Hulu offer the biggest competition for Netflix. The competition is more evident for Amazon since Netflix is hosted via the Amazon Cloud (Douglas 93). Opportunities According to Nielsen, the breakdown of streaming services in America currently stands at 36% Netflix, 13% Amazon, and 6.5% Hulu. Therefore, the company has a favorable platform to expand the services. In such a way, under the right management, the enterprise will grow to become a transnational giant and dominate entertainment in other countries. Threats The rising costs in original programming will increase the cost of operation (Goldfayn 23). For instance, Netflix paid two million dollars per episode for each episode of the black list aired. The higher bidding from competitors is likely to increase this cost further. Marketing Mix The new products introduced by the company will be priced efficiently to attract the target audience. The new products should be introduced on a promotional basis. For instance, â€Å"buy five, get one free† could be employed on Wednesdays. The products will be streamed via the company website for international clients and via mail for American clients (Keating 30). The enterprise will eliminate intermediaries from its chain of acquiring and distributing products and services. Then, the products will be conveyed directly to consumers via the online streaming platforms. The prices for the products will be negligible since distributing products directly lowers their cost. Most intermediaries raise their products in a bid to increase their profit margin. Promotion of the new products and services of the company will be conducted through the successful movies and series that have attracted a huge audience. For instance, the blacklist can be used to advertise a new TV-show such as Sense8. The latter TV-show has attracted a great number of people. Advertising it on an already successful TV-show will intensify the audience to higher levels. Netflix will employ an integrated marketing approach. Integrated marketing communication is a management strategy to realizing the objectives of a marketing campaign through a well-harmonized use of several promotional techniques intending to complement each other. The methods include advertising, sales, promotions, direct marketing, and public relationships. The concept has many benefits. It generates competitive advantage, increases sales, and proceeds while saving cash, time, and hassle. Netflix will employ this method to target diverse audience. Social media avenues target the young generation while conventional approaches such as TV commercials target the older generation. Implementation Plan Netflix has the resources to expand beyond American borders to other parts of the world. The excellent products and services will be sold in any given market in the world. The enterprise should make acquisitions of entertainment industries in other parts of the world where the entertainment market has not been exhausted. This approach would be the fastest way for Netflix to intensify its presence in the global market and have a competitive edge. The enterprise should intensify digital marketing further. This plan will translate to arise in the sales since it reaches the target audience more effectively (Douglas 91). The research and development department of Netflix will engage customers in numerous interviews. This will help the company capture the needs and recent trends in the entertainment industry. The company will intensify and improve its products and services and eventually host its services via its own cloud. Currently, the company is using Amazon cloud to stream its services. Therefore, it does not have complete control of the cloud. Developing its own cloud will result to a situation where the company can increase the number of TV-shows and movies that suits it. The initial cost of acquiring a private cloud will be high, but the long-term use of the cloud will result in lower costs. Netflix will intensify client support through online videos. The videos will show clients how to fix and troubleshoot their internet settings when streaming videos. The enterprise will acquire a large bandwidth to provide services that are similar to teleconferencing. The customer care agents will interact with clients via video facilities that will make it easier for them to identify the areas that the clients are experiencing difficulties and hence help them to resolve the issues. Conclusion Hypothesis 1, 2 and 3 have been strongly supported by the data from the primary research. Hence, they are accepted by the researcher. However, the data available on hypothesis 4 does not strongly support the hypothesis. Therefore, the hypothesis is not accepted. In such a way, further research is necessary to provide more insight on the subject.

Article Review on Marketing Ethics

Article Review on Marketing Ethics Article Review on Marketing Ethics: Marketing is one of the most important strategies towards the growth of a company. Most business people and marketers are coming up with strategic ways in which they can sell their products to different consumers in a given region. This has led to the need for close focus on ethnic minority groups especially in the United States where there are different ethnic communities. Ethnic marketing is all about a marketer or business person using marketing strategies aimed at attracting a particular ethnic group. With the big numbers of ethnic minority groups in major countries in the world especially in the US, marketers have to develop their marketing strategies to incorporate these other communities since they are part of the larger market. This has grown over time leading to focus on African Americans, Hispanics, and Asians among others since marketers have realized that most of the expenditure is from the ethnic groups thus a need to make them feel more recognized and appreciated by the companies. This is an analysis on the article, ‘Ethnic Marketing: McDonalds is Lovin It’ McDonald Company was among the first companies to implement ethnic marketing strategy. According to Helm, McDonalds have taken cues from Asians, African Americans and Hispanics to develop menus and advertising to encourage middle class Caucasians to buy smoothies and snack wraps in the same way they consume hip hop and rock ‘n’ roll (Helm 4). The CEO says that the ethnic minorities seem to set the trend on how they should enter into the market. This is because they prefer things done in a certain way and the snacks prepared according to their taste and preferences which make them make frequent purchases. Ethnic marketing also involves the marketer incorporating staff from the ethnic communities to show the customers that they also appreciate working with people of their kind. McDonald’s has set the trend for minority groups advertisements which are special for each group to feel represented other than the generalized advertisement (Helm 1). There are various principles to help a marketer successful in ethnic marketing that include valuing; cultural uniqueness of the target group, cultural group’s beliefs, symbols, and practices, differences in language, practices, accents and social conduct, bridge building and cooperation between leaders and other interest communities and valuing word of mouth and interpersonal communication to spread the message. McDonald is ranked as the best at standardization of its marketing through the Big Mac which has been used to measure inflation in the world. Through its low prices and the new menus McDonald’s sales have increased in the year. The launch of the Fiesta menu led to more sales in Hispanic neighborhoods and more sales from the whites as a way of appreciating the strategy and variety of its products. Definitely, people want to try different tastes of other ethnic communities too. The sensitivity in ethnic marketing has led to development of new product. The advertising committee is comprised of more African American, Asian and Hispanic focus groups, to reach out to their target consumers. Many companies adopt ethnic marketing as they are left with no choice but to standardize their advertisements, personal selling among other marketing tools. Having a large market, which is comprised of consumers with different preferences, requires a marketer to focus on the needs of these groups to help in making your products acceptable to satisfy the needs of the large market like McDonald does.

Broken Education, Broken Future

The Broken Windows Theory, first introduced in 1982, asserts that disorder and crime are connected and that disorder can negatively impact society, leading to a high incidence rate of crimes, both misdemeanors and felonies. Through order-maintenance policing, disorder can be controlled, creating a safe and orderly atmosphere, instilling trust between law enforcement and civilians, and the crime rate can be maintained at a low rate. While there is evidence that correlation between Broken Windows policing†¦ Is Britain a broken society? Is Britain broken? Well it is a matter of opinion. I for one believe that in some aspects it is but in others it could not be better. For example, Amelia Gentleman of The Economist website recently conducted an interview with an undertaker in her town. â€Å"Since the beginning of the year, Cuthbertson (the undertaker) has presided over 20 funerals at his church in Easterhouse, in the east end of Glasgow: five of them drug-related deaths, the others triggered by lung cancers†¦ The Broken System Suffering and being neglected on a daily basis is not something someone has to ever encounter. The foster care system is failing because of all of the flaws that exist which results in the harm of bringing down innocent children. The state of Florida has been the first state to ever make all foster care privatized. While the foster care system in Florida is able to get many children adopted, many several of them also suffer from permanent health issues because of the broken system†¦ Death Penalty – Broken System Jorge Lozano Jr. ITT Tech CJ2799 - Criminology and Forensic Technology Capstone Project CJ2799 March 10, 2015 Mr. Gonzales Death Penalty – Broken System The U.S. Constitution and Supreme Court deemed that capital punishment is acceptable when the severity of the sentence was appropriate to the crime. Thirty Seven states still allow the death penalty to be carried out. The systems process is not consistent throughout the states. The states need to become†¦ do about it? When parents split up, there can be many emotions that a youth may have to deal with. These feelings, internalized or expressed, will result in certain behavior that will possibly affect to the youth’s outlook in life. Being a broken hurts! It is the collapse of a God intended design. Children can get robbed of a special experience and protection called "Family". They move on in their lives as individuals without the understanding of what familial security and bond is. They look†¦ CPS: A Broken System Jack was a happy and healthy nine-month old baby boy. He had white-blond peach fuzz growing on his round little head and bright, blue, inquisitive eyes. He was the first grandchild in his family and was adored by his parents, grandparents, aunts, and uncles alike. His father, Thomas, was an extremely busy young man. He was a college student who worked full-time and an Army Reservist. When Baby Jack’s mother, Misty, went on a trip, his daddy asked her brother and his wife†¦ The class was tuning their instruments, each string one by one. While the teacher was in the midst of fixing a broken string, which seemingly never did get fully repaired, the phone rang. First once, then twice. The class got silent, as if it was a matter of life or death. Instantly, I knew it was for me. i closed my eyes, in fear that I would start to cry. The ringing stops abruptly, I can hear the mumble of the teacher 's words while on the phone upfront. Its as if my hearing became muffled, almost†¦ forces a child to grow up in a broken home, it can change the way a child feels towards one parent, they may have problems maintaining healthy relationships with people, and it may just change the way they view marriage as a whole. Personally my parents were never married but the effects of their separation on me where the same as if they were divorced. Growing up in a broken home is not a healthy way for a child to grow up. What exactly is a broken home? A broken home is a household where both†¦ questions these abnormal traits as if they are temporary, however, they are innate and therefore, cannot be changed. Cathy Davidson’s, Project Classroom Makeover, talks about how hierarchies have created a broken education system whose educational standards do not provide customized education to every student. On the other hand, Son by Andrew Solomon is about the false dichotomy of using illness to obscure identity and vice versa. Solomon’s axis of identity can be used to understand Davidson’s hierarchies†¦ take a stand against the lack of teaching going on in his class (Broderick). Across America, young people are being short changed due to a broken education system. Bliss is just one example of the shared frustration felt by students. In an interview, Jeff said one of his key points is the fact that it's not just about his education, it's about our education. "If we embrace this, I feel as if we can make a serious change and a positive change. But if we just want to ignore and push this to the side†¦

The Strategy of Taiwans Latecomer Firms to Gain Competitive Advantage Article

The Strategy of Taiwans Latecomer Firms to Gain Competitive Advantage - Article Example It is evidently clear from the discussion that Taiwan together with South Korea, Singapore, and Hong Kong form part of the four newly industrializing economies (NIEs) of East Asia that have rapidly risen over the past few decades to become major global economic powers. Despite being latecomers in the region, many firms in Taiwan have gradually developed their innovation capabilities within a short span of time to become major rivals to the well established multinational corporations (MNCs) from Japan, Europe and America. The spectacular success of the Taiwanese firms in overcoming latecomer disadvantages and catch up with early movers is largely attributed to their successful application of a mix of corporate strategies designed to enable them to overcome entry barriers and gain competitive advantage. As Asia continues to take over the global economy, there are some issues with regard to how the firms in this region are able to compete in the global market. Specifically, the firms th at have entered the Asian market late have even more challenges with regard to catching up with those that are already established. These firms are called latecomers and have many challenges with regard to entry and how they are able to keep up not only in the global arena but also with the other giants in the local market who are already established. One such area that these firms seem to be lagging behind in the area of technology acquisition. Latecomers in the Taiwanese market have to deal with the fact that technology in this region has not matured like in the west. How these firms decide to use a specific strategy for transferring the technology is determined by the business strategy they use.

International Business Law - Foreign Direct Investments rules in Term Paper

International Business Law - Foreign Direct Investments rules in Morocco and Democratic Republic of Congo - Term Paper Example here the economies of the host country may attract foreign investment in the lagging areas of the economy and on the same time protect the local investor. In the following paragraphs we will critically examine these characteristic of Foreign Direct Investment keeping in view the rules for such investment in Morocco and Democratic Republic of Congo. Morocco is an ethnically and culturally diverse society. Operating a free market economy, where in spite of the current Arab Spring robust growth has been seen and the prospects of the respective economy are very good for the coming years. Increase in the domestic demand and progress in the agricultural and non-agricultural sectors are the major attractions for Foreign Direct Investment (FDI). There are various regulations passed by the Moroccan Government in order to boost the foreign investment which will be discussed below: The Moroccan Government had adopted a new constitution in order to stable the political situation of the country. This step was taken to address the social demands of the region which tend to swing due to the Arab Spring. This change in the policy had bore fruitful results and attracted the investors of neighboring European countries like France and Spain. The government allowed the Prime Minister of the country to adopt investor friendly policy while keeping in view the civil rights of the local population. This created an environment which is suitable for an investor, and on the other hand addressed various social and political claims (Doing Business in Morocco, 2012). Due to various social disparities and inequalities and also due the absence of the effective labor market the rate of unemployment among the fresh graduates had increased. The government had announced and implemented various reforms to deal with this challenge, which includes the introduction of the private sector investment in the sectors of training, education, human capital development and career planning/counseling. The

Tool mark Examination Physical Criminalistics Lab Report

Tool mark Examination Physical Criminalistics - Lab Report Example Tools can include the usual instruments such as screwdrivers, drill bits, hummer, pry bars and punch or other substances such as rocks. Different tools will create different impressions or marks but each tool creates an impression that is unique to itself. Tools and their impressions are largely defined by the manufacturing process that was used in production and thus lab scientists should be familiar with the various manufacturing processes including casting, forging, extrusion, machining and others. Also certain manufacturing process produce marks that change with time due to wearing of the cutting tool when in contact with the work piece (Monturo, 2010, p 8). Ductile materials may also develop built up edges during machining when the material cold welds onto the tool cutting edge due to high pressures resulting from the process. As more pressure is applied, the built up edge breaks off and the new material replaces the edge and thus the change in the cutting surface is used to examine the manufactured tools and their marks. The main types of marks that are created by different tools including impressed marks such as hammer strikes and striated marks such as the marks made when a screwdriver slides over a soft surface (Association of Firearms and Tool Mark Examiners, 2007).The toolmarks are further classified according to their class and subclass properties. Tools also have individual characteristics including random imperfections resulting from the manufacturing process, corrosion or damage (Association of Firearms and Tool Mark Examiners, 2007). Class characteristic features are defined before the manufacture of the tool and include its shape and size and the type of impression that is imparted by the tool including shearing, slicing, compression and crimping (Association of Firearms and Tool Mark Examiners, 2007, p 8). Subclass properties are in most situations confused with the individual characteristics. They are the