Organizational Strategy and Change Essay

John Kotter in his harbor explained the significance of dislodge intervention in some(prenominal) face or business. agree to him, adopting compound has been the vogue in our society for both decades now though sometimes traumatic the result would be ameliorate quality of products and services, new opportunities for growth and increase productiveness (Kotter, p. 3). He stressed the significance of change prudence because in that respect atomic issuance 18 many benefits that a guild can get from it.He emphasized that an geological formation finds help in adapting to shifting conditions and have meliorate competitive mechanics over other competitors (p. ). However, if an organization is passive to change may face the ominous effects which match to Kotter are described as being pessimistic and suspicious of others who are push for transformation (p. 17) hence, this conjunction will end up incompetent. A severe example of a partnership that endorsed change after bei ng attacked with faulty promotional material was McDonalds. McDonalds is a nutrient chain that is spark advance in the global market it serves more than deoxycytidine monophosphate countries having about 30,000 restaurants all over the military personnel.This friendship has started as the first nutrient service retailer that offers internal have-out market, which eventually paved the way for this kind of business. agree to Eric Schlosser, at the growth of prodigal food chain in the States, the Statesn society has g bingle direful change specially in the lifestyle and determine of the American mint considering the fact that much bills has been spent in fast food than in education. In the same way, due to this trend, many women and mothers are working with the convenience of food preparation since a family spent their meal at restaurants and fast food chains (p. ).With this trend, McDonald is considered as the largest purchaser of beef, pork and potatoes it is besi des the largest owner of retail property according to Schlosser (p. 4). afterward many years of existence, Ray Kroc had continued to reinvent the image of the restaurant image by placing the grin Ronald McDonald at restaurant and by creating a informal environment around the area. However, despite of having a good reputation and being a fast developing business, McDonalds had suffered enormous bad nationality from diametric sources.The first one was the libel character reference filed by the Greenpeace employees in 1990 and the second one was a nonsubjective film written, directed and performed by Morgan Spurlock entitled overseer Size Me in 2004. The appearance of these controversies had moved the McDonalds Company to reshape their culture and focus. The libel case filed against McDonald was considered the longest libel case in the record of English that lasted in 314 days in 1990. The two Greenpeace employees humpd many articles saying that McDonalds prepared food are en vironmentally hazardous and physically calumniatory to the consumers.The libel suit also presented recognises relating to discrimination to its employees, the come with was responsible for cruelty to some of its animals used as foods, and children are exploited for using them in telecasting campaign. This publicity was proven true after the US Congress made an investigation about the hearsay. In their overcompensate as discussed by Schlosser in his book, explained that there was presence of E-Coli in some of their food due to unclean surroundings and contaminated and/or lethal meat which they sold to many children (p. ), since children are their number one patronage.The Super Size Me ads which was learnd and tryed by Spurlock himself for one month was a concrete explanation why McDonalds foods are non good for the body. According to Thom and Geiger, Spurlock had gained twenty-five pounds after one month of eating all McDonalds food which caused him to suffer from fatigue, h eadaches, and dyspepsia his blood sugar skyrocketed, his liver filled with fat, his cholesterin went off the charts, and his blood pressure was unmanageable (p. 98).This experiment has just proven that fast foods are non healthy according to Thom and Geiger (p. 199) this has alarmed the whole America and started blaming fast food for unhealthy body and began to champion a war against fleshiness. The next question is What is the reply of McDonalds to this issue? Galloway and Kwanash-Aidoo had described clearly the chemical re action at law made by the participation to this rattling intriguing issue. At first, McDonalds through its spokespeople did not situate any comment saying that they have not seen the film yet.However, later, they told the press that the movie is just a distortion of reality. Kapica and Coffing (spoke individuals) have said that the issue of obesity is a personal responsibility not theirs, since it is the persons choice what they want to eat (p. 70). Nev ertheless, in March after twelve weeks since the appearance of the ads, McDonalds had announced that they would phase the super-sizing option in their restaurants and they introduced the glad Meals with salad and pedometers (Galloway and Kwanash-Aidoo, p. 71).Yet, the story did not end there until the issue became national. For this reason, McDonalds made a lot of public relation campaign just to offset the issue. Macmillan and McGrath has verbalise in their book that after that issue, McDonalds and other fast food chains has introduced couple of abase fat options, including a Salad Shaker (with nonfat dressing), a Fruit and Yogurt Parfait (p. 160). The documentary film has helped American people to be summate health conscious people and industry to consider societal responsibility.Despite the companys attempt to change the food offerings, the issue continued that required crisis prudence approach. McDonalds in Australia as well as in America used a proactive approach which allo wed McDonalds a fair hearing in the hook of public opinion. This approach made the company showcased their management and the new direction that McDonald had initiated in order to lessen the impact of the movie. The result of the approach was very(prenominal) in effect(p) because they were able to weaken and shorten the life-cycle of the issue according to Galloway and Kwanash-Aidoo (p. 5).To sustain its campaign, in February 7, 2007, the McDonalds Australia has joined the foundation and they had come up with nine products with approval of the Heart fundament hitch. Heart Foundation Tick is a plan aiming to encourage food producing companies all over the military personnel to espouse healthy and nutritious food to forfend heart problem caused by food intake. The Australian Sports Medicine Federation explained what the Heart Foundation Tick is.According to them, this is a program that challenges all food companies since 1989 to produce fitter products to provide consumers en ough choices of healthier foods available on shelves of the supermarkets or restaurants. And every company that responds to the challenge must(prenominal) generate or produce foods that conform to the strict standards of the organization. Specifically, the foods are to be tried for some chemical contents that are ruinous to the body before they are apt(p) phiz the foods should not contain the following ingredients saturated fat, Trans fat, table salt and kilojoules.Once passed the quality, the company will be given the Heart Foundation Tick with corresponding logotype that appears on the label of the product. Currently, based on the describe released in 2006, McDonalds restaurants all over the world serve its customer with 100% pure husbandry inspected beef with neither no fillers nor additives, whitefish from the Pacific nautical and Baltic and North Seas, vegetables and fruits are farm-fresh delivered on unconstipated basis (Fact Sheet about McDonalds).Remarkably, McDon ald Company had apply strategic actions in order to counteract bad publicity and maintain their status quo. In the report made by William Greider in a newspaper published online in July 2003 said that the company had taken a strong political will to notify its meat suppliers to stop using growth-stimulating antibiotics that are insecure to human health. By this warning, the company would not be willing to purchase the said products in the didactics made by McDonalds director, he said, we would be a catalyst for change industry wide.This very significant affirmation from the company was a resolution to the controversy that thrown on them and to the call of social responsibility. During this crucial situation, it is very important that a company is always ready to initiate change. McDonalds action for change is very critical but very essential because it turned the company upside down, and it was flourishing McDonalds remained as the number one fast food chain in the world.To categorize the perspective, the change is institutional and contingency institutional because it is a change that considers the external forces such as social, governmental, legal and cultural. It is a contingency perspective because the top management must initiate the change that focuses on the most presently affected by the circumstances. McCalman once said, Change is an current process (p. 8).